For You Always

Women's

From everyday basics to pieces you'll reach for again and again, our women's collection is curated for comfort, style, and real life.

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For Your Pregnancy & Nursing Eras

Maternity & Nursing

Comfort, function, and style can coexist. Explore maternity and nursing pieces that help you feel supported from pregnancy through the early years of parenthood.

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For Your Little Ones

Baby & Toddler

Curated for life's smallest adventures, our baby and toddler collection features products we'd happily recommend to the families in our own community

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The Athena's Market Difference

Instead of endless scrolling and countless options, we've done the research for you.

Every product we carry is intentionally selected because it's useful, well-made, and something we'd genuinely recommend to our own community.

Some of Our Favorites

Strong as a mother® Crop T-shirt | Gray
Strong as a mother® Crop T-shirt | Gray
$48.00
Strong as a mother® Crop T-shirt | Yellow
Strong as a mother® Crop T-shirt | Yellow
$48.00
Two women wearing t-shirts with 'STRONG WOMEN' text, standing outdoors.
Here's to Strong Women T-shirt
$42.00
Person wearing a white hoodie, green cap, and sunglasses with a wooden background
Strong as a mother® embroidered hoodie sweatshirt
$60.00
Bala Birthday Peanut | Labor Support
Bala Birthday Peanut | Labor Support
$65.00
Skincare product set including a bottle, tube, and pouch with 'HATCH' branding on a white background.
The Growing & Glowing Gift Set | Hatch Collection
$128.00
Woman wearing a white floral bra and panties set sitting on a couch.
HATCH Collection | The Dream Feed Nursing & Sleep Bra
$48.00
HATCH Collection | The Maternity Bodyflex Bike Short
HATCH Collection | The Maternity Bodyflex Bike Short
$68.00
Happy Baby Haumea Bodysuit | Mauve
Happy Baby Haumea Bodysuit | Mauve
$14.00
Red knit toddler Valentine’s Day sweater, unisex, that says XOXO in white writing
XOXO Sweater, Red | Baby & Kid Love Valentine's Sweater
$46.00
Kids' One-Piece Swimsuit | Long Sleeve | Bright Mandala Stripe
Kids' One-Piece Swimsuit | Long Sleeve | Bright Mandala Stripe
$38.00
1/4th Zip Rashguard Two-Piece Swimsuit | Pink Leopard
1/4th Zip Rashguard Two-Piece Swimsuit | Pink Leopard
$38.00

Whether you're expecting your first baby, chasing toddlers, shopping for a growing child, or simply looking for comfortable everyday clothing, we're here to help you find products you'll actually love.

Visit our Sun Prairie Shop

Whether you're looking for the perfect baby gift, a nursing-friendly outfit, or simply want to browse, we'd love to welcome you. Stop in, say hello, and discover thoughtfully curated products for every stage of family life.

We are currently open Saturdays 9am-12pm and by appointment. We look forward to expanding our hours soon!

Schedule a Shop Session