About Us

Welcome to Athena's Market, a unique destination both online and in-store, dedicated to supporting prenatal and postpartum women. Whether you're preparing for your little one’s arrival or navigating the early stages of motherhood, we offer a wide range of products to meet your needs.

Our collection features carefully curated maternity, nursing, infant, and toddler clothing—both new and gently used—so you can find stylish, comfortable options at every stage. In addition to clothing, we stock a selection of helpful products to make your pregnancy and postpartum journey easier, including nursing accessories, baby gear, and wellness essentials.

We are proud to support local businesses by offering a range of locally produced skincare products designed to nourish and care for your changing body, keeping you feeling refreshed and pampered. To complement your style, we also feature a beautiful selection of locally crafted jewelry, adding a personal and meaningful touch to your collection.

Whether you visit our welcoming brick-and-mortar shop or shop online from the comfort of your home, our goal is to provide a personalized and sustainable shopping experience for growing families.

How to Shop with Athena's Market

Besides shopping online, you can find us at two locations in Sun Prairie, Wisconsin. Our main store is at 100 E. Main St in downtown Sun Prairie. You can also shop some of our favorite items when visiting the fabulous prenatal and postpartum practitioners inside the Willow & Wave Collective (908 Windsor St.) We also offer shopping appointments for you or a group of friends. You can schedule a shopping appointment here.

 Have questions? Please reach out to Erin at info@shopathenasmarket.com.